Internet Xperiences by Diego

Who controls the present, controls the past. And who controls the past, controls the future.

The what and why behind WA and UXP

Posted by Diego on May 20, 2009

Web Analytics and User Experience are a must couple because as Louise Rosenfeld stated in the last IA Konferenz 2009 in Hamburg:

  • It’s not much to use what is happening if you don’t know why.
  • You can’t know why things are happening if you don’t know what is happening.

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