Internet Xperiences by Diego

Who controls the present, controls the past. And who controls the past, controls the future.

Forrester Workshop on the future of Social Web

Posted by Diego on January 7, 2009

lumeta_large

Jeremiah recently published the executive summary in his blog .

I summarize the main predictions they handled there:

Community will participate in all aspects of strategy, product development, marketing and support. This will force Companies to manage a culture shift in their organisations.

Companies must participate where organic communities exist . It will be required both social monitoring tools and internal training to deliver value where the conversation takes place.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: