Internet Xperiences by Diego

Who controls the present, controls the past. And who controls the past, controls the future.

Archive for January, 2009

Let’s change the battlefield

Posted by Diego on January 22, 2009

Mapping the battlefield

There seems to be several constraints to make real a change in a Company towards sustainable innovation,having the client on the center of our processes and keeping him in mind during the design process.

There are several project management techniques as Scrum that provides us tools to minimize the negative effects of the well-known Waterfall process and the hierarchical structures. I will speak more about it in next posts.

If you want to success in the organizational change, you should first map and address the organizational battle. I found extremely attractive this presentation about mapping the Change Battlefield that was done by the people of Big Visible, here is an interview with them.

And power yourself with fearless change resources.


Posted in Business strategy, Sustainable innovation | Leave a Comment »

Sustainable innovation and Green Heroes

Posted by Diego on January 9, 2009


I believe in sustainable innovation as a Corporate strategy, so i joined Green Heroes today.

I recently discovered Green Heroes, a social network on sustainable innovation very popular among designers in nordic countries. Sustainable innovation takes into account environmental considerations (not only ecological, but social and cultural too) to achieve a more productive and sustainable world for all. And the tool is Sustainable design .

But they explain it in this post much better than i do.

We could say that Companies that implement sustainable policies will be more successful than Old model followers. Sustainable innovation as a corporate strategy will be undoubtedly the next step to assume by succesful organizations. I can summarize some of the differences in the old model vs. sustainable model:

  1. Passive leadership vs. leaders that participate actively.
  2. Individual oriented vs. group oriented culture.
  3. Internally competitive vs. collaborative environment.
  4. Lack of focus vs value oriented implementation.
  5. Extrinsic or none vs. intrinsec motivation in employees.

And i think we all agree that we should avoid a Tragedy of Commons happening at great scale while we can.

Or we are not able to diminish returns yet?

Posted in Business strategy, Sustainable innovation | Leave a Comment »

Forrester Workshop on the future of Social Web

Posted by Diego on January 7, 2009


Jeremiah recently published the executive summary in his blog .

I summarize the main predictions they handled there:

Community will participate in all aspects of strategy, product development, marketing and support. This will force Companies to manage a culture shift in their organisations.

Companies must participate where organic communities exist . It will be required both social monitoring tools and internal training to deliver value where the conversation takes place.

Posted in Business strategy, Social Web | Leave a Comment »

Continuous quality is the quality we want

Posted by Diego on January 5, 2009


We are seeing that the traditional online ads will pass away soon . Some companys, like Onesite bet for online social ads. Allen Stern claims for clear metrics on social ads to engage the brands. Is it enough change? Well, it could be… for some time. But i think the persuasion through conversation and commitment will be more powerful in the future with the boundary conditions that Internet provide.

To do so, more resources will be allocated on customer care, social recommendations and customer-oriented design instead of spending large budgets and resources in traditional selling techniques. That implies a change in Companies’ structures, as a change in our culture and in the way we work to be competitive with the new hidden rules.

Posted in Business strategy, Social Web | Leave a Comment »