Continuous quality is the quality we want

We are seeing that the traditional online ads will pass away soon . Some companys, like Onesite bet for online social ads. Allen Stern claims for clear metrics on social ads to engage the brands. Is it enough change? Well, it could be… for some time. But i think the persuasion through conversation and commitment will be more powerful in the future with the boundary conditions that Internet provide.

To do so, more resources will be allocated on customer care, social recommendations and customer-oriented design instead of spending large budgets and resources in traditional selling techniques. That implies a change in Companies’ structures, as a change in our culture and in the way we work to be competitive with the new hidden rules.